Adidas

We had a small piece of the great Adidas brand: in store communication for their big outlet in Herzogenaurach, the hometown of Adidas. As a kid I loved RUN DMCs “My Adidas” and wore my Superstars with pride and without laces. The project I loved the most and that even after over 15 years stood the test of time was this print and OOH campaign for the outlet sale. We took Otl Aichers famous figures of the 1972 Olympic-Games in Munich, added respectfully some bags, featured the bright 70ies colors and then go!