One day I was invited close to Parma to meet the owner of a canned tomato company that wanted to have an international TVC showing himself. Starting from Germany he wanted to tell the world that behind the Mutti brand was a real Mr Mutti and that he is really dedicated in producing the best tomatoes in the world. This is not always the best starting point, but when I saw him I said “Bingo”. I have never seen such a smart, cool and special guy like him (you see, I’m a true fanboy). So writing the script was a pleasure and filming it with him even more.