It is not easy for frozen food to warm up hearts. Well, first of all it´s very cold and everybody sees it as a convenience and not much more. For Orogel we wanted to change the perception of their all-Italian high quality vegetables. Like all beautiful things that surround Italians every day they somehow get used to them not even taking notice anymore. To emphasize this we created the campaign: La meraviglia di ogni giorno (The marvel of every day). With a TV and Online-Campaign to remember all Italians how blessed they are with all this marvelous things in front of their eyes and on their tables.