One of the best men in marketing I have ever worked together with, went from a super-known to a way less better-known company. His mission was first to position the brand and now to make it popular. A great turbo for this is the use of a popular and competent face that embodies the brand values. This one went to Alessandro Borghese that not only is a really nice guy with a great energy but also made me the BEST cacio e pepe in the universe. We shot in a cornfield with local children and the great Luca Miniero. I think this TVC has all you need to be happy – like a good plate of Pasta Armando made by Alessandro Borghese.