Tiscali

When Tiscali wanted a fresh start we were in charge creating a new CI, billboards, posts and a series of TVC telling Italy what freedom from contracts and cables could be with Tiscali. The campaign had to have a testimonial that could represent this free spirit, so I instantly thought of the Dude, brought to life by Jeff Bridges in the Big Lebowski. To me he was a great counterweight to the very youthfully lifestyle-driven telecommunication world. So we went to LA and shot three down-tempo episodes with one of the all time greatest.