BMW Motorsport

When BMW Motorsport returned to the DTM Race-series (Deutsche Tourenwagen Meisterschaft) after 20 years of absence we were in charge to celebrate this comeback in communication. The first impact was a print ad, showing the all black BMW M3 DTM with the headline I M Back including the legendary BMW Motorsport M-Logo against all CI rules. This became all fans favorite sticker and T-Shirt print, proving the power of a good punchline. For all those who wanted to read more we had the 110% Fan Magazine.