Fila

Bringing together all forms of sport into an urban environment was to cool of a challenge not to accept it. For Fila I was asked to create the second chapter of their Urban Playground campaign. This went beyond writing the script but also included directing the TVC in and around Los Angeles. We shot with 22 talents in 15 locations for four days and covered more usual urban sports like Running and Skateboarding but also made Skiing kind of urban.