Humana is a baby-milk, -food and -supplement producer. Brand promise/claim for the Italian market: Crescere secondo Natura (Grow according to Nature). We created a TV campaign showing the rhythm of nature and adding the rays of the Humana sun-logo to the images as a branding element.
In the middle of the first lockdown with terrible numbers of deaths that shook Italy every day it was time for a little hope. By posting the numbers of babies born every day in this period we created numerous beautiful reactions and interactions all over Italy.