If coffee is the fuel of Italy then Neapolitan coffee is the superfuel! I had the joy and pleasure to follow Kimbo, Italys number-two coffee-company. In these years we launched their capsules, went international and repositioned the brand. The fundamental element was the so called magic triangle. Kimbos ability to select, blend and roast coffee-beans like no other. Therefor we developed the food part as the backbone of every element of communication, allowing us to tell different stories with the same RTB. Shooting in Naples is always great, in this case it was even greater because I had the chance to work together with the fantastic Neapolitan actress Serena Autieri.