Giving a fruit a name is bananas? Sure! For Opera, la pera (Opera, the pear) we were asked to create a personality and a launch-campaign for Italy and Europe. The mission was to introduce the various types and the many unknown benefits of Opera-pears. We went for a colorful and tasty campaign to freshen up the general image of pears. Therefor we created together with the genius food-film directors from France a really tasty film. We also made print ads, sales materials and as part of a brand-charity for Italian pediatric hospitals a sweet drawing book for children in hospital.