BMW Motorrad

For many years I was the Creative Director on BMW Motorrad as international lead-agency.  In these years we developed numerous campaigns for groundbreaking model launches like the S 1000 RR Superbike, the R 1200 GS, the Urban Mobility segment, for After-Sales, Dealer Marketing, Financial Services and many more.

We’ve won several national and international awards like Cannes Lions and the national and European efficiency prizes Effie.

Maybe the greatest lesson was to understand how to localize an international campaign and understanding the needs of all national markets.