I hate racism so it was a great opportunity to create for Rolling Stone Italia something that goes beyond just being against any form of racism – by actively doing something against it. The idea: build a mobile trap that uses targeting, tech and evil smartness in order to burn mobile data gigabytes of every racist that watches or shares racist content with his smartphone. Not only we burnt terabytes of mobile data, taking racists offline. We also won several national and international creative awards and an Italian mobile Effie in 2020.

Rolling Stone Magazine
Serviceplan Italia

Burn Racist Giga