One element of the pitch presentation that made us win the international lead for BMW Motorrad 10 years ago was a little viral. I remember writing it down quickly and when I presented it people were amused. This is from the earlier viral and Youtube-days so it was really difficult to grasp what could have happened. The good thing, it was so cheap to make that it was feasible. After we put it on youtube (no sponsoring, no nothing) it exploded. But the best thing were the spoofs and reactions of thousands of people. It went worldwide on TV like Striscia la Notizia, Top Gear, Mythbusters and it won several prizes. Big shout to Markus Koch, this is our baby!