Collistar

This TV comeback of Italys famous beauty-brand Collistar was a two generation advertisers story. The campaign was created in the 90ies by my ECD predecessor Sandro Gorra and after successful years it paused for two decades. Together with Sandro the client and the team we freshed it up and relauched it featuring Lidia Comini, the face of Collistar. It gave a great TV-comeback for the brand and was extended to various episodes.